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Featuring over 100 topics of interest to DoItYourselfers.

About half of all homeowners (both male and female) undertake a home improvement project in any given year. Almost one-quarter of all households (23%) undertake at least two or more projects in any given year. Do It Yourself projects account for about four fifths of all home improvement projects.

Do It Yourselfers are a highly-motivated, knowledge-seeking audience who devour information. They plan ahead and make significant spending decisions based on educated ideas and they often share those ideas with like-minded people. DoItYourself.com captures this market through robust content and how-to information on our website and keeps users engaged on our community forums.

DoItYourself.com Offers

  • How To Instructions: DoItYourself.com contains thousands of straight-forward easy to understand projects related to home and garden.
  • Community Forums: Visitors can interact and share ideas with like minded Do It Yourself enthusiasts.
  • DoItYourself.com Community Links: Links to over a thousand of Do It Yourself related web sites and allows visitors to post their favorites.
  • DoItYourself.com Search Engine: Allows visitors to find information and articles by keyword or phrase.
  • DoItYourself Product Information: Features over 100,000 hardware products available online with links to merchants selling them - That is 5-10 times more than most "Big Box" home centers carry.

Site Statistics

  • Monthly Unique Visitors: 2,000,000+
  • Monthly User Sessions: 3,000,000+
  • Average Household Income: $63,000+
  • Gender:
    • 54% Female
    • 46% Male
  • Age Breakdown:
    • 18-34: 27%
    • 35-49: 38%
    • 50+: 35%
  • Household Income:
    • $0 - $30k: 12%
    • $30 – 60k: 31%
    • $60 - $100k: 34%
    • 100k+: 23%
  • Home Ownership:* 87% own their own home

*Based on Media Metrix Ad Focus (entities with 1 million or more Unique Visitors), which reports the top advertising-supported sites on the Internet. comScore Media Metrix, a division of comScore Networks, provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power across local U.S. markets.

Advertising Opportunities

Display Advertising

DoItYourself.com offers display advertising throughout the site to allow you to reach the most concentrated audience of DoItYourselfers on the web. Ads can be targeted to any of our content sections.

Ad sizes available: 728x90, 160x600, 300x250, 336x280

Sponsorships, contests and other integrated marketing opportunities are available and priced individually. For "beyond the banner" opportunities and integrated campaigns, please call William Jones at 310-280-5548 or email with any questions.

Forum Advertising

DoItYourself.com offers fixed rate ad units in the forums for advertisers looking to reach a small segment of our audience. These ads can be targeted to one of our thirteen main forum categories and run on a monthly basis.

Ad sizes available: 234x60

Click here to sign up for our forum advertising package.

Interested in getting published on DoItYourself.com? Find out more!

Advertising Specs

Pointroll or other expandable banners are accepted, but must close when user mouses out and must have clear close button.  30 kb max, 3 rolls, clear opt out.

Get the specs!

For questions about advertising on DoItYourself.com, please email William Jones at .