New business

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Old 10-08-07, 03:30 PM
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New business

My wife has an Idea/Item she wants to sell, but does not have any Idea how to Start as far as marketing the Item.
Where should she start for marketing it?
Thanks
 
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Old 10-08-07, 04:11 PM
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While marketing concepts are pretty basic, marketing strategies will depend on what the product is. Identifying the market that needs or can use the product is important. Then, it is important to determine how to let the market know that this product is available. That's where advertising comes in.

Today people have a website from which they can sell their products. Many also sell on eBay. Depending on the product, local flea markets can be a good place to set up a table.

Success will also depend upon the demand for such a product as well as its availability and the competition and pricing.

Word of mouth is usually the best advertising. I once knew a gal who made candles. Other than the little weekly ad in the local newspaper, word of mouth advertising kept her busy. Some how WalMart found out about her candles and wanted her to make them for them. It was all she and her sister could do to keep up with their current orders. She had to tell WalMart no.

Another gal made beaded jewelry. She got a website and sold to local high school girls. She did not do very well.

Another gal raises goats. She makes goat soap in many scents. She sets up at local festivals and does quite well selling seasonally decorated baskets of a variety of soaps. She also contributes baskets for the local Rotary Auction, which helps get her name out there. She has flyers posted on all the bulletin boards in town. And, she has soap for sale in area arts and crafts stores.

If the product is arts and crafts, then joining the local arts and craft guild can be helpful as can selling at local craft fairs and festivals. In some areas, items for sale are juried before they can be sold. Some shops take things for sale on consignment.

There's a lot of good info on the web for marketing strategies. And, there are a lot of good books.
 
 

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