While units start around $30 and average between $75 and $100, a more comprehensive flat iron straightener can cost $200 or more. Ceramkore offers the world's first flat iron with a built-in MP3 player, the Mi-TUUNZ model, priced at around $250. Most flat irons, however, provide a simple and effective, albeit innovative means to straighten and style hair. Featuring advanced heating element and ionization technology, a flat iron not only straightens hair, but it conditions it as well. By using far infrared heat, hair is conditioned from the inside out, sealing in moisture and protecting cuticles from fraying, leaving hair shiny, smooth and silky.
Flat iron straighteners are made by numerous hair product manufacturers including Hot Tools, Conair, Wigo, Hai, CHI, Paul Mitchell, Solano and many more. They commonly feature even-, fast-heating ceramic styling plates that generate negative ions when superheated. The ions neutralize statically-charged hair without damaging it. Select models feature plates infused with nano particles of tourmaline crystal, which adds shine to hair.
The plates' edges are beveled to easily create flips or curls. Flat irons heat incredibly fast, in 60 seconds or less and can reach a temperature up to 450 degrees. The irons feature easy-grip handles, cool-touch tips and extra-long swivel cords so the user can move freely about while styling without having to untangle the cord.