Do you make something you know is awesome? Haven’t you ever wished you could just do that to make money? You actually can. Learn how to make your crafts stand out in a world that’s full of crafts and that’s the first step toward actually making money off your passion so that one day, it can become a profession.
There are a lot of people making a lot of stuff out there. In fact, there are entire websites dedicated to people who sell their handmade goods. That means there’s a lot of competition. So if you want to sell your items, you're going to need to know how to make them stand out so they grab attention.
Work on Branding
Good branding is everything in business, big or small. You want a catchy, memorable name that isn't offensive or suggestive. You need a clear, distinct logo that isn't too complicated. And you want to offer beautiful packaging and branding on everything you possibly can so that your business stands out as a professional business.
Take the Extra Step
A little extra goes a long way. Whenever you can, just be a little extra. When you sell an item to a customer, don't just put it in a plastic bag. Put it in a plastic bag with a free pencil that has your website on it, tie it up with a pretty ribbon and so on. Get the idea? just do a little something extra and you will stand out.
Trends come and go and public taste changes in time. the best thing you can do to make your crafts stand out is to simply pay attention to the world around you. Notice what's going on and what people are talking about. Notice the trends and find ways to integrate them into your designs. For example, sustainability and recycling are trending topics. Find ways to integrate recycled materials into your crafts, your packaging or even your display. This is something that can stand out and grab attention.
Create an Incredible Display
In order to stand out no matter where you are, you’re going to need a great display. You want to display your products in an amazing way whether you're selling them at a craft fair, whether you're selling them online or if you have a physical space where you sell them. Create a display that's going to get noticed and that's the first step in selling items.
Create a color scheme for your display, whether it's a physical display or an online storefront. Be sure to choose colors that are pleasing to the eye. It's tempting to design everything in fluorescent green or neon yellow because everyone will notice that. But those are not inviting colors.
Choose a color scheme that is pleasant and pretty, which colors that go well together. You want something that looks pleasing overall from far away and from up close. This will gain more attention than all the neon colors of the rainbow.
You may have a limited area to work with and a whole bunch of items you want to display but you have to resist creating a cluttered, busy space. You always want to have some white space so that each item can stand out on it own. Focus on creating a balanced, neat display that doesn't look cluttered, not on how many items for sale you can squeeze into one spot.
Show your Best
Display space is limited no matter where it is. Even when it's online space, you need to fit everything on the screen. So put your best stuff in the very front and make sure it's prominent. Don't hide your best pieces. Put them right out there where people can see them because this is your best chance of getting customers.
To turn any passion into a paying profession, you ultimately need to sell. Pay attention to which items do sell, which items get the most attention and which items people ask you about the most. Keep track of your sales so you know what sells and what doesn't. This will allow you to focus your energy on what works and keep moving forward with all of your small business goals.